Logo Designer or Mindreader?

Whether a logo is a great logo or not is a hard question to answer. There's no right or wrong answer as beauty is in the eye of the beholder. With just about anything in life, what looks good to one person may not look good to someone else. The same applies to a company logo design. So you would think then that trying to design a logo for another company or individual would be an impossible task. Well it can be difficult at times.

There have been occasions in the past where we've been given hardly any information about what type of logo the customer requires, so we've had to try and guess what type of company logo they would like. What we tend to do on these occasions is to think about designing the graphic logo, as if it was for our own company. We’ll design something that we think would look good. After all, they must have liked our portfolio style to approach us in the first place, so there's a good chance they're going to like what we come up with. But even without hardly any guidance, you can sometimes get a feel for the style of logo that a customer wants.

For example, the client may have given us an existing web site address which we find can be very useful. Just by browsing through a few pages of their site, a designer can gain a lot of useful information, to help with the design of the client’s logo. The general look of the site may be futuristic, colourful, simple, homely, businesslike or a complete mess! Also, colours and font styles can give ideas.
But to make things easier for the designer and also not waste their own and their clients' time, it's always best to get as much information as possible from the start. Otherwise both parties may find themselves on a long haul of trying to figure out what type of logo they actually want. Which just leads to frustration all round.

Gez Waters

www.logonet.co.uk